Lead digital marketing initiatives including social media, SEO, CRM, influencer/KOL campaigns, TikTok affiliates, live commerce, and brand-building activities to enhance customer acquisition and retention.
Lead, coach, and develop the E-Commerce and Social Media team, setting KPIs, monitoring performance, and driving continuous improvement.
Monitor and analyze key business metrics, including sales performance, profitability, platform performance, and customer retention, providing regular reports to management.
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Digital Marketing Strategy
E-commerce Management
Social Media Marketing
Customer Relationship Management (CRM)
Content Marketing
Analytics and Reporting
E-commerce Platform Management
Implement and manage digital marketing campaigns across various platforms (e.g., Google Ads, email marketing) to generate leads and track campaign performance.
Collaborate with sales and technical teams to ensure marketing initiatives align with business objectives and product offerings.
Analyze marketing campaign performance data, generate reports, and provide actionable insights for continuous improvement.
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Collaborate with the marketing and design teams to conceptualize and produce multimedia content such as videos, infographics, and presentations, ensuring brand consistency and quality.
Conduct market research and analyze content performance data to identify trends, audience preferences, and opportunities for content improvement and expansion.
Edit and proofread all content for clarity, grammar, spelling, and adherence to brand guidelines, ensuring a high standard of professionalism.
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Support personal brand development for senior leadership: coordinate media appearances, draft talking points, and manage external communications calendars
Write and distribute press releases and official statements for major company announcements, milestones, and events
Build and maintain an ongoing database of media contacts, journalists, editors, and content partners
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Conduct property market surveys, competitor analysis, and monitor property market trends to provide consumer preference insights to the team.
Work closely with the sales team, creative agencies, and vendors to ensure marketing collaterals and advertising materials are delivered accurately and on time.
Assist in planning and executing marketing campaigns across digital, print, and social media platforms. Help manage content for property websites, brochures, e-newsletters, and digital ads.
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