Launch and monitor Facebook ads (basic to intermediate level)
Perform basic optimization tasks, such as pausing non-performing ads, increasing budgets for high-performing ones, and monitoring campaign performance
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Launch and monitor Facebook ads (basic to intermediate level)
Perform basic optimization tasks, such as pausing non-performing ads, increasing budgets for high-performing ones, and monitoring campaign performance
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Build and optimize a data-driven performance evaluation framework. Regularly analyze campaign data (impressions, clicks, conversions, costs, etc.), produce performance reports, and drive optimization through A/B testing, audience segmentation, and budget reallocation to maximize ROI.
Develop and manage relationships with key overseas media partners, including platform representatives, agencies, and third-party vendors. Negotiate favorable terms, control acquisition costs, and optimize collaboration models to improve efficiency and performance.
Collaborate cross-functionally with creative, product, and data teams to align on business goals. Drive creative iteration, product-market fit, and integrated campaign strategies. Provide guidance, training, and management to the media buying team (if applicable), and build scalable best practices.
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Launch and monitor Facebook ads (basic to intermediate level)
Perform basic optimization tasks, such as pausing non-performing ads, increasing budgets for high-performing ones, and monitoring campaign performance
...
Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
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Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
...
Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
Oversee budget allocation process for all media based on client initiatives and direction; accurately project costs and anticipate the financial results of plan revisions
Cross team collaboration to work with the division leads in Strategy, Programmatic, Content, Analytics & Insights and Ad Ops team.
...
We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.
Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:
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