Support the delivery and continuous improvement of AI-driven features, including the AI chatbot, AI itinerary planning, and personalisation tools. Own day-to-day training and quality checks on AI tools, and work with platform vendors to resolve issues.
Conduct competitor research, benchmarking, and basic data analysis on travel commerce, e-commerce, and AI trends, and translate findings into clear recommendations and presentation materials.
Support cross-sell and product bundle execution on the holiday platforms, and collaborate with marketing, digital, finance, operations, customer support, Airline Business, and Group Legal to ensure smooth rollout of features and resolve dependencies across teams.
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Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
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