Work closely with marketing to craft, conceptualize and execute persuasive, effective and impactful thematic, seasonal graphic design visual work to support the brand’s marketing endeavors.
Possess strong market awareness, staying updated on industry trends, consumer preferences, and competitor activities to ensure designs remain relevant and aligned with current trends.
Utilize AI tools to support visual merchandising concepts, design development, and workflow efficiency.
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Continuously test and optimize campaigns (A/B testing on creatives, targeting, and funnels) to improve key metrics such as CTR, conversion rate, and ROAS
Analyze campaign performance and customer behavior data to identify insights and opportunities for growth
Design and optimize end-to-end marketing funnels from awareness to conversion
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