Lead digital marketing initiatives including social media, SEO, CRM, influencer/KOL campaigns, TikTok affiliates, live commerce, and brand-building activities to enhance customer acquisition and retention.
Lead, coach, and develop the E-Commerce and Social Media team, setting KPIs, monitoring performance, and driving continuous improvement.
Monitor and analyze key business metrics, including sales performance, profitability, platform performance, and customer retention, providing regular reports to management.
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Digital Marketing Strategy
E-commerce Management
Social Media Marketing
Customer Relationship Management (CRM)
Content Marketing
Analytics and Reporting
E-commerce Platform Management
Monitor market trends, competitor activities, pricing, and customer demands, and provide timely market intelligence and business recommendations to management.持续关注市场趋势、竞争对手动态、价格变化及客户需求,并及时向管理层提供市场分析及业务建议。
Develop annual sales plans, sales forecasts, and customer development strategies to achieve business objectives.制定年度销售计划、销售预测及客户开发策略,确保业务目标顺利达成。
Work closely with the Supply Chain, Logistics, Marketing, Technical, and Customer Service teams to ensure efficient order fulfilment and customer satisfaction.与供应链、物流、市场、技术及客户服务团队紧密合作,确保订单顺利执行并提升客户满意度。
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Merchandising & Promotion: Ensure optimal product placement, visibility, and promotional displays. Execute in-store promotions, sampling, and special campaigns while monitoring and reporting competitor activities.
Stock Monitoring: Monitor outlet stock levels to avoid out-of-stock situations and coordinate with warehouse/logistics for timely deliveries.
Reporting & Compliance: Prepare daily sales reports, visit reports, and monthly summaries. Maintain an accurate customer database and adhere to company policies, pricing guidelines, and sales procedures.
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Merchandising & Promotion: Ensure optimal product placement, visibility, and promotional displays. Execute in-store promotions, sampling, and special campaigns while monitoring and reporting competitor activities.
Stock Monitoring: Monitor outlet stock levels to avoid out-of-stock situations and coordinate with warehouse/logistics for timely deliveries.
Reporting & Compliance: Prepare daily sales reports, visit reports, and monthly summaries. Maintain an accurate customer database and adhere to company policies, pricing guidelines, and sales procedures.
...
Merchandising & Promotion: Ensure optimal product placement, visibility, and promotional displays. Execute in-store promotions, sampling, and special campaigns while monitoring and reporting competitor activities.
Stock Monitoring: Monitor outlet stock levels to avoid out-of-stock situations and coordinate with warehouse/logistics for timely deliveries.
Reporting & Compliance: Prepare daily sales reports, visit reports, and monthly summaries. Maintain an accurate customer database and adhere to company policies, pricing guidelines, and sales procedures.
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Market Research
Lead Generation
Customer Relationship Management
Negotiation Skills
Communication Skills
Presentation Skills
Brand Management
Business Development
Sales Forecasting
Team Collaboration
Sales Planning