Collaborate with the Regional Head and Go-To-Market (GTM) teams to accelerate customer acquisition across Southeast Asia.
Direct the regional marketing roadmap and budget. You will be accountable for the end-to-end marketing strategy, including milestone setting and performance tracking. Key focus areas include brand development, market positioning, target segmentation, content strategy, digital growth, sales enablement, partner marketing, funnel optimization, and lifecycle management.
At least 10 years of marketing expertise within the fintech, financial services, or e-commerce industries.
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Analyse user behaviour across onboarding, activation, repeat purchase, and long-term retention stages, evaluate triggers that influence habit formation and repeat purchase behaviour.
Translate insights into recommendations for lifecycle improvements (activation nudges, habit loops, repeat triggers).
Evaluate user sensitivity to promotions, points, loyalty rewards, and price changes by market.
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Meet and work with ambitious individuals Represent established brands through campaigns & events Build confidence in communication & leadership Learn through mentorship and exposure Unlock advancement opportunities based on performance
• Support marketing and customer acquisition campaigns • Represent brands at events and outreach activities • Build communication and people-management skills • Work closely with team leaders to achieve targets
Who Should Apply:• Individuals who are goal-driven and performance-oriented • No prior experience required
Write authentic and persuasive direct-response copy across ads, video scripts, landing pages, sales pages, emails, and more
Conceptualise thumb-stopping video ads and work closely with video editors to bring them to life — from scripting and storyboarding to post-edit briefs
Produce clear creative briefs for designers to create visually exciting ads, landing pages and other visual assets
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