Coordinate and manage marketing campaigns across online and offline channels, including social media, digital advertising, in-store promotions, and events.
Plan, implement, and analyze marketing campaigns across various platforms, measuring their effectiveness against key performance indicators and optimizing for ROI.
Collaborate with sales, product development, and external agencies to create compelling marketing collateral, promotional materials, and point-of-sale materials (POSM) that resonate with the target audience.
Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and potential threats, informing strategic decision-making.
Monitor, track, and evaluate campaign performance metrics, conversion rates, and ROI using advanced analytics tools to continuously refine strategies and maximize revenue.