AFED F&B GROUP SDN BHD Hiring! Full Time Marketing Manager in Selangor, Earn up to MYR 12,000 - Ricebowl

JOB OVERVIEW

Strategic and growth-focused Marketing Manager with a proven track record of driving multi-brand success in the competitive F&B landscape. Expert in leading end-to-end marketing strategies that integrate digital and physical channels to accelerate revenue, scale footfall, and elevate brand affinity. Adept at managing diverse brand portfolios, from scaling established market benchmarks through high-impact LTO campaigns to launching new lifestyle concepts in regional retail hubs. A highly collaborative leader skilled at uniting cross-functional teams (Operations, Digital, R&D) to build scalable brand systems and deliver measurable commercial growth.

KEY RESPONSIBILITIES

• Brand Strategy: Execute comprehensive positioning strategies across all AFED brands to maximize market awareness, affinity, and perception.
• Campaigns & Promotions: Plan and execute integrated marketing campaigns, festive promotions, and outlet-level activations to boost footfall, sales conversion, and average transaction value.
• Cross-Functional Alignment: Partner with Operations to align campaigns with outlet readiness and evaluate performance via ROI and post-mortem tracking.
• Customer Experience: Drive customer retention and loyalty initiatives while monitoring feedback to ensure on-ground delivery matches brand promises.
• Digital & Content: Oversee all digital channels and paid ads; drive engaging multimedia storytelling and continuously optimize performance metrics.
• Product Marketing: Collaborate with R&D on menu innovation, packaging, and go-to-market strategies for new product rollouts.
• Local Store Marketing (LSM): Deploy localized campaigns and partnerships tailored to specific outlet demographics, performance, and location types (malls, hubs, street).
• Budget Management: Manage the marketing budget to ensure cost-effective resource allocation and alignment with financial growth targets.

REQUIREMENTS

• Possess at least Bachelor’s Degree in Marketing, Business Administration or any related field.
• Minimum 3 years working experiences as a Marketing Manager in F&B industry
• Strong analytical skills and ability to interpret market data and consumer insights.
• Proficiency in digital marketing, including social media, SEO, and content marketing.
• Creative thinking and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong organizational and project management skills.
• Excellent leadership and communication abilities, with the capability to inspire and motivate teams.

Job Types: Full-time, Permanent

Pay: RM8,000.00 - RM12,000.00 per month

Benefits:

• Free parking
• Health insurance
• Professional development

Education:

• Bachelor's (Preferred)

Work Location: In person