CRM & Membership Program
- Manage customer membership database and member profiles.
- Support member recruitment in stores, events, pop-ups, and online channels.
- Plan member benefits, birthday rewards, welcome vouchers, repeat purchase rewards, and VIP customer
programs.
- Monitor member sign-ups, repeat purchase rate, and customer engagement.
- Work with stores to improve member recruitment and customer data collection.
Customer Engagement & Campaigns
- Plan customer engagement campaigns through WhatsApp, email, SMS, social media, and in-store communication channels.
- Support campaigns including birthday rewards, festive greetings, new arrival updates, member-exclusive offers, and VIP previews.
- Work closely with Marketing Team to prepare customer communication materials and campaign messages.
- Track campaign response rates, redemption performance, and sales contribution.
- Support customer engagement strategies to improve repeat purchase and brand loyalty.
Customer Experience Improvement
- Monitor customer feedback from retail stores, online platforms, social media channels, and customer service touchpoints.
- Identify common customer issues and recommend improvement plans.
- Work with Retail Operations Team to improve customer service standards and store experience.
- Support customer journey improvements from store visit to purchase, after-sales support, and repeat purchase experience.
- Assist in improving customer satisfaction, loyalty, and brand trust.
Customer Service & Complaint Handling
- Support customer enquiries, complaints, product issues, exchanges, and service recovery.
- Coordinate with stores, warehouse, e-commerce, and internal teams to solve customer issues.
- Maintain proper records of customer cases and follow-up actions.
- Ensure customers receive clear and polite responses within the expected timeline.
Data & Reporting
Prepare simple CRM and customer reports, including:
- Member sign-ups
- Repeat purchase
- Campaign redemption
- Customer feedback
- Complaint cases
- Customer service response time
- VIP customer activity