Conduct market research/intelligence on a frequent basis to not only determine competitiveness of products being developed but to also ascertain the direction competitors take from a product perspective. This also includes product, marketing or underwriting campaigns.
Develop and curate engaging content for social media platforms, particularly TikTok, to promote products, services, and training initiatives, aligning with brand messaging.
Drive supplier engagement for VAVE activities: select, qualify, and collaborate with suppliers to achieve cost reductions, participate in negotiations, and manage supplier development plans.