Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
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Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
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Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
...
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
...
Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM/Display/YouTube), and other relevant channels
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Familiar with Google Analytics 4 (GA4), meaning you have actually used it, not just encountered it.
Experience with Google Sheets for tracking and reporting and Google Slides or Canva for presentations.
Basic hands-on experience with WordPress, comfortable enough to edit pages and make content updates using a page builder like Elementor. Personal projects or freelance work counts.
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Govern all campaign budget usage: ensure every activation is supported by approved documentation raised before campaign commencement
Act as the day-to-day execution interface with appointed agencies, translating management direction into briefs and validating all agency outputs against approved plans, scope, and budget
Ensure timely collection and validation of complete proof of execution documentation to support invoice validation and audit requirements
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Collaborate closely with diverse Sales, Creatives, and Engineering teams across various regions to swiftly resolve client concerns, pacing deficiencies, and technical issues
At least 3 years of relevant experience in the digital field
Measure and optimize performance of campaigns on a daily basis by using Google Analytics, Google data studio, Google Ads Dashboard & Facebook Ads Dashboard and other dashboards needed.
Identify improvement opportunities in digital performance marketing growth and efficiency by constantly testing ideas with audience targeting, split tests and A/B tests etc.
Create reports for online marketing performance (including SEM/SEO, Facebook Ads, Google Ads (Adwords, Display, Youtube etc), & Display Network).
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Brief and work with the Creative team on ad creative requirements based on current performance, flagging fatigued creatives for replacement
Maintain a 3-month rolling campaign calendar for SG and MY covering all planned paid activity, key sale dates (National Day, Christmas), and budget peaks
Manage paid media-related tasks across all three Shopify stores (SG, MY, HK) - each store operates independently and should be maintained consistently
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Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
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Manage campaign budgets and ensure optimal ad spend efficiency.
Conduct A/B testing and performance reporting.
Role Overview:Plans, executes, and optimises paid advertising campaigns across Google, Meta, TikTok, and programmatic platforms to drive traffic and conversions.
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Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
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Conducting thorough documentation and reporting for all campaigns.
Staying up-to-date with the latest industry trends and best practices in digital marketing to help us innovate.
As a performance marketing intern, you'll be an integral part of our digital marketing team, gaining hands-on experience in various aspects of digital campaigns.
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Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
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Data Analysis: Utilize analytics tools to monitor and analyse campaign performance, extracting actionable insights to optimise strategies and drive continuous improvement.
Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimisations.
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Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
Perform keyword analysis to find opportunities and better-performing keywords
Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
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Bidding & Campaign Optimization: Execute daily bidding adjustments and campaign optimizations. Monitor KPIs closely to ensure performance stays on track while identifying ways to improve both top-line revenue and bottom-line profitability.
Pricing Strategy Collaboration: Partner with the Pricing Team to design, configure, and experiment with pricing models. Ensure all pricing initiatives are aligned with and support the broader P&L objectives.
Cross-Functional Technical Alignment: Collaborate with the Product Team to streamline technical dependencies, resolve blockers, and maximize the visibility and quality of MSE listings across all platforms.
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