Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
Manage and monitor social media channels, creating content calendars, scheduling posts, and engaging with followers to build brand awareness and community.
Analyze marketing campaign performance using relevant metrics and provide insights for optimization and future strategies.
Collaborate with internal teams, including sales and creative, to ensure alignment of marketing efforts with overall business goals.
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Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Build and maintain a robust talent pipeline for critical and recurring positions, proactively identifying potential candidates before needs arise.
Oversee the onboarding process for new hires, ensuring a smooth transition and integration into the company culture and team dynamics.
Utilize Applicant Tracking Systems (ATS) and other recruitment tools to manage candidate data, track progress, and generate reports on recruitment metrics.
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Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
Cultivate relationships with key regional and local media. Lead media engagement efforts including press outreach, interview coordination, press material development, and preparation of CARSOME’s spokespeople. Serve as a strategic partner in media strategy, coverage monitoring, and message alignment.
Develop and manage communications response plans for potential issues and crises. Draft holding statements, FAQs, and internal guidance while coordinating closely with local teams to ensure timely dissemination and handling of any crisis situation.
Lead and manage the regional communications team, providing guidance, direction, and development opportunities. Foster strong relationships with internal stakeholders and subsidiary teams to ensure alignment on messaging, timelines, and business priorities.
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Cultivate relationships with key regional and local media. Lead media engagement efforts including press outreach, interview coordination, press material development, and preparation of CARSOME’s spokespeople. Serve as a strategic partner in media strategy, coverage monitoring, and message alignment.
Develop and manage communications response plans for potential issues and crises. Draft holding statements, FAQs, and internal guidance while coordinating closely with local teams to ensure timely dissemination and handling of any crisis situation.
Lead and manage the regional communications team, providing guidance, direction, and development opportunities. Foster strong relationships with internal stakeholders and subsidiary teams to ensure alignment on messaging, timelines, and business priorities.
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)