Collaborate closely with the sales team to support their efforts in achieving sales targets, including the development of effective point-of-sale (POS) materials, trade promotions, and sales incentives.
Plan, implement, and analyze marketing campaigns across various platforms, measuring their effectiveness against key performance indicators and optimizing for ROI.
Know the Brand – Develop a strong understanding of clients’ businesses, objectives, target audiences, and advertising approaches to ensure every piece of content has a clear purpose.
Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and potential threats, informing strategic decision-making.