- Persiaran Puchong Jaya Selatan Puchong Selangor Malaysia 47170
Working Location
Job Description
Requirements
Must-Have Requirements
Minimum 5 years of experience in digital marketing, growth marketing, or performance marketing.
At least 2 years of experience leading a marketing team or function.
Proven track record of growing customer acquisition and online revenue.
Strong hands-on knowledge of Meta Ads and digital advertising strategies.
Able to interpret marketing data and make commercial decisions.
Experience managing advertising budgets and delivering measurable ROI.
Strong leadership, ownership, and problem-solving skills.
Nice-to-Have
Experience in beauty, wellness, healthcare, e-commerce, or direct selling.
Experience with TikTok Ads, Google Ads, marketing automation, and AI tools.
Experience scaling consumer brands in Malaysia or regional markets.
Key Success Metrics
New customer acquisition growth
Qualified leads generated
Customer acquisition cost (CAC)
Return on ad spend (ROAS)
Lead-to-customer conversion rate
Marketing-attributed revenue growth
Responsibilities
1. Revenue Growth & Customer Acquisition
Develop and execute marketing strategies to drive new customer acquisition and sales growth.
Plan and manage performance marketing campaigns across Meta, TikTok, Google, and other relevant digital platforms.
Generate high-quality leads and improve lead-to-customer conversion.
Work closely with the Sales and Business Development teams to achieve revenue targets.
2. Performance Marketing & ROI
Manage advertising budgets and optimize return on ad spend (ROAS).
Track key metrics including CAC, CPL, conversion rate, ROAS, and marketing-attributed revenue.
Identify opportunities to scale profitable campaigns.
Conduct A/B testing and continuously improve marketing performance.
3. Campaign & Product Growth
Lead product launches, promotional campaigns, and customer acquisition initiatives.
Develop effective marketing funnels from awareness to conversion.
Coordinate content, creative, KOL/KOC, and advertising strategies.
Identify new marketing channels and growth opportunities.
4. Team Leadership & Execution
Lead and develop the marketing team.
Set clear KPIs, campaign targets, and execution timelines.
Collaborate with Sales, CRM, Content, and Product teams.
Use AI tools and marketing automation to improve productivity and campaign performance.
Benefits
IOI PUCHONG JAYA
0.5 km
PUSAT BANDAR PUCHONG
1.2 km
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