Collaborate with the admissions and academic teams to understand program offerings and target audience needs, translating these insights into effective marketing messages and campaigns.
Plan and execute offline marketing activities, such as open house events, community outreach programs, and print advertising, to support enrollment goals.
Conduct market research and competitor analysis to identify new marketing opportunities and stay abreast of industry trends in early childhood education and digital marketing.
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Marketing Strategy
Brand Management
Digital Marketing
Market Research
Campaign Management
Public Relations
Social Media Marketing
Event Marketing
Budget Management
* Manage Instagram
TikTok
Shopee & other platforms
* Plan content
postings & marketing campaigns
* Create content ideas
captions
short videos & promotions
* Monitor social media trends
especially for the Malay market
* Handle online customer enquiries
* Assist with events
exhibitions
bazaars & livestreams
* Support other marketing tasks when required
Digital Marketing
Content Creation
Social Media Management
Campaign Management
Market Research
SEO/SEM
Communication Skills
Team Collaboration
Creative Thinking
Data Analysis
Client Relations
Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
Handle B2B/dealer marketing, including campaigns and resources for spas, salons, aestheticians and dealers, plus helping develop a professional resource platform similar to PevoniaPro.
Improve website marketing and customer experience, including landing pages, product finders, skin quizzes, customer journeys, calls-to-action and conversion-focused improvements.
Manage e-commerce and digital marketing across Shopee, Lazada, TikTok Shop, websites and social media, while monitoring sales, traffic, conversion, AOV and product performance.
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KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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