Sweetmag Solutions (M) Hiring! Full Time Digital Marketing Specialist / Performance Marketing Executive in Selangor, Earn up to MYR 5,000 - Ricebowl

1-2 years of hands-on experience in digital marketing, performance marketing, or media buying.

Strong ad copywriting skills in English, paired with functional written fluency in Chinese (Mandarin) and Malay (ability to craft localized hooks and campaign copy).

Demonstrated experience operating ad managers (Meta Ads Manager, Google Ads, TikTok Ads Manager, or LinkedIn Campaign Manager).

Hands-on experience with e-commerce platforms (Shopify, Shopee, Lazada, WooCommerce, Magento) is a strong plus.

Strong understanding of email marketing tools (e.g., Klaviyo, Mailchimp) and web analytics tools (e.g., Google Analytics 4).

Fluency with core performance metrics (ROAS, CTR, CPA, CPC, CPM, LTV, CAC) and data interpretation.

Ability to articulate strategy, insights, and campaign performance clearly to Account Managers and internal teams.

Draft detailed creative briefs for graphic designers and video editors, defining visual styles, hooks, and formats optimized for ad performance.

Write persuasive, high-converting ad copy in English, alongside strong written fluency in Chinese (Mandarin) and Malay to capture diverse localized audience segments.

Collaborate with design teams to ensure ad creative aligns with platform best practices and brand identity.

Set up, monitor, and optimize paid advertising campaigns across key channels (Meta Ads, Google Ads, TikTok Ads, LinkedIn, etc.).

Manage Email Marketing flows, newsletters, and automated sequences (e.g., Klaviyo) to drive customer retention and lifetime value (LTV).

Continuously perform A/B testing on creatives, hooks, ad copy, landing pages, and target audiences to drive incremental gains.

Assist in budget allocation, forecasting, and revenue estimations across paid acquisition channels.

Implement Conversion Rate Optimization (CRO) strategies to improve landing page conversions and user journeys.

Maintain strong efficiency metrics, balancing growth scale with account profitability and lowering Customer Acquisition Cost (CAC).

Monitor and analyze core performance metrics daily, including ROAS, CTR, CPC, CPA, CPM, and Conversion Rate.

Prepare comprehensive performance reports and dashboards for the Account Manager.

Translate raw campaign data into actionable insights and strategic next steps to drive continuous account growth.