Analyze campaign performance using key metrics such as CAC, CPO, CVR, AOV, MER, ROAS, and contribution margin to determine whether campaigns should be stopped, optimized, or scaled.
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Facilitate communication with other departments for production preparation and maintain clear communication between shifts to ensure alignment on goals.