Documentation: Keep detailed and accurate records of customer interactions, process customer accounts, and file necessary documents in our CRM system.
Escalation Handling: Recognize complex issues and route them to the appropriate internal teams (e.g., tech support, billing) while keeping the customer informed.
Feedback Loop: Collect and share customer feedback with management to help improve our products and overall customer experience.
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Customer Service Management
Supervisory Skills
Hotel Operations
Mandarin Language Proficiency
Guest Relations
Problem-Solving
Team Leadership
Communication Skills
Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
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KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Analyze campaign performance using analytics tools and prepare monthly reports with insights and recommendations
Work closely with the creative and sales teams to align marketing strategies with business goals
Handle and manage e-commerce platforms (such as Shopee, Lazada, TikTok Shop, or company website), including product listing, promotion setup, and order coordination
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Strong knowledge of social media platforms and digital marketing practices.
Experience in creating digital content
graphics
and social media materials.
Basic knowledge of SEO and digital marketing analytics.
Familiarity with tools such as Google Analytics
Canva
Adobe Creative Suite
Meta Business Suite
or similar platforms will be an advantage.
Strong written and verbal communication skills.
Creative
organised
proactive
and able to manage multiple tasks.
Good analytical and problem-solving skills.
Able to work independently as well as collaboratively with different departments.