About 88Seed Sdn Bhd

88SEED — A House of Brands

88SEED is a private holding company for a family of consumer brands that sell direct to customers online and through marketplaces. We acquire, operate, and scale category leaders across everyday categories — health & wellness, beauty & personal care, home & lifestyle, and a select few more.

Multiple brands sit under our umbrella, spread across Malaysia: a central office in Kuala Lumpur, with each brand based wherever its operations run best — close to its people, its production, or its customers. Our brands ship locally in Malaysia and Singapore, as well as to 40+ countries across Asia Pacific, North America, and Europe.

We move fast, we love a good experiment, and we're not afraid to try things no one's figured out yet. Good ideas can come from anyone — the warehouse floor, the lab, the office — and we listen to all of them. Whatever the role, we reward people who get results. If you like building, testing, and seeing the difference your work makes, you'll fit right in, and there's real room to grow as we do.

Our guiding light is simple: every brand under the 88SEED umbrella exists to make and sell good products that make people's lives better.