Execute high-volume, multi-channel outbound campaigns: precision cold calling, personalised email cadences, and account-based LinkedIn social selling.
Conduct deep-dive account research to map organisational hierarchies, identify buying triggers, and surface infrastructure pain points before initiating contact.
Differentiate messaging across buyer personas: risk-led narratives for CISOs, financial-recovery narratives for IT Operations, ESG narratives for Sustainability Officers.
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Serve as the primary brand custodian for 2-4 assigned brands, ensuring seamless alignment between the brand's philosophy, positioning, marketing initiatives, and operational execution.
Translate brand philosophy into actionable marketing initiatives that drive awareness, reputation, and revenue.
Uphold brand standards across all touchpoints, including digital, in-store, media, and partnerships, adapting strategies for different formats (e.g., luxury fine dining vs. high-energy nightlife).
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Minimum 3–5 years of hands-on experience in performance marketing, paid media, or digital advertising within an agency or related environment.
Strong working knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, TikTok Ads Manager, and other digital advertising platforms.
Experience in campaign budgeting, media planning, audience targeting, remarketing, and conversion optimization.
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Basic knowledge and hands-on campaign execution experience on ecommerce
Marketplace Ads (Lazada, Shopee, Tiktokshop) as well as experience in different digital media platforms such as but not limited to Facebook Ads, Google Adwords, Instagram ads, Tik Tok Ads, etc.,
5-1 year (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor.
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