Develop and execute marketing plans that support the business objectives for multiple retail locations, from start to finish on strategy, on time, and on budget. Maintain and update thematic campaign planner, product marketing planner.
Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, direct mail, social media, in-store events, and grassroots marketing
Works with other Retail functions (Sales, MD, VM) to ensure key stores have special retail marketing support
Product marketing – plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, client communications, collateral, digital, PR )
Manage budgets for each retail location, ensuring cost-effective use of marketing resources.
Coordinate the production of all marketing materials, from conception to delivery; Collaborate with creative teams to provide the best content to suit our retailer’s needs, including images, video, and ad copy. Ensure that deadlines are met.
Liaise with Commercial Brand Marketing to ensure Visual Refreshment activities carried annually, brand contents direction for digital marketing to schedule on social media within brand assets guidelines.
Work closely with shopping malls for all mall related activities such as mall's social media, events collaboration, loyalty program, in-mall media booking and advertising space opportunities.
Monitor competitor activity, market trends, and analyze market research data and adjust marketing plans accordingly to maintain a competitive edge to determine consumer needs.
Develop strong relationships with key stakeholders, including store managers, regional managers, corporate marketing, and advertising agencies, and other third parties’ corporate collaboration.
Work with store management and staff to ensure all marketing activities are carried out flawlessly and in a timely manner
Visits retail locations and speaks with the manager about service concerns, sales programs, newspaper shrink, incentive programs and all placement opportunities
Evaluate campaigns with written analysis in a timely manner. Analyze data and make recommendations based on results.
Maintain library of grassroots marketing collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
Train and manage a team of marketing coordinators responsible for executing marketing plans at the store level.
Tackle tasks as assigned by the management, requested by marketing teams, requested by sales teams, and retailers.