Basic knowledge of sales or marketing principles • Ability to use communication platforms (WhatsApp, email, etc.) for follow-ups • Familiar with social media platforms (e.g., Facebook, LinkedIn) for lead generation • Basic understanding of CRM or lead tracking (added advantage) • Good presentation skills to explain seminar details clearly • Ability to handle objections and close sales effectively • Basic computer literacy (Google Sheets / Microsoft Excel for tracking leads)
Strong communication and interpersonal skills • Confident, persuasive, and able to speak with different types of people • Target-driven and result-oriented mindset • Good teamwork and able to work with marketing/sales team • Proactive and willing to learn • Good time management and follow-up discipline • Positive attitude and resilience (able to handle rejection)
Diploma or Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
Previous experience in marketing, business development, email marketing, will be an added advantage.
Good understanding of social media trends, content formats, online consumer behaviour, and email marketing, including campaign planning, email content creation, audience segmentation, and performance tracking.
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Minimum 3–5 years of hands-on experience in performance marketing, paid media, or digital advertising within an agency or related environment.
Strong working knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, TikTok Ads Manager, and other digital advertising platforms.
Experience in campaign budgeting, media planning, audience targeting, remarketing, and conversion optimization.
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Execute high-volume, multi-channel outbound campaigns: precision cold calling, personalised email cadences, and account-based LinkedIn social selling.
Conduct deep-dive account research to map organisational hierarchies, identify buying triggers, and surface infrastructure pain points before initiating contact.
Differentiate messaging across buyer personas: risk-led narratives for CISOs, financial-recovery narratives for IT Operations, ESG narratives for Sustainability Officers.
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