Twelve or more years in marketing, with at least five in a head-of-function role carrying full budget accountability.
Track record in multi-outlet food and beverage, retail chain, or consumer-facing franchise businesses in Malaysia or the wider ASEAN region — you understand outlet economics, footfall, dayparts and the operational reality behind a campaign.
Demonstrable ownership of a marketing P&L, including having defended a budget to a chief executive or a board and delivered a measurable return on it....
Social Media Marketing
Copywriting
Marketing Strategy
Campaign Management
Brand Awareness
Digital Marketing
Communication Skills
Creativity
Analytical Skills
Project Management
Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)