Time Management
Communication Skills
Strong organizational and
Detail-oriented
proactive
analyse consumer buying trends
Social media marketing
Sales analysis
Advertising techniques
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Analyze campaign performance using analytics tools and prepare monthly reports with insights and recommendations
Work closely with the creative and sales teams to align marketing strategies with business goals
Handle and manage e-commerce platforms (such as Shopee, Lazada, TikTok Shop, or company website), including product listing, promotion setup, and order coordination
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Assist in managing inventory of paper, ink, and production supplies, and liaise with suppliers when required.
Maintain production records, prepare basic reports, provide administrative support, and ensure a clean, safe, and organized production area in compliance with company guidelines.
Assist the Production Manager or Assistant Production Manager in coordinating and monitoring daily printing production activities to ensure smooth workflow and on-time delivery.
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
To coordinate inter/intra-department and external work flow in order to achieve timelycompletion of marketing deliverables.
To comply and adhere to all matters pertaining to Quality, Safety & Health and Environmentrelated to the job scope and work place as required by the Company.
Any other duties that will be assigned from time to time by the Management.
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Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Drive participant acquisition and registration growth: Plan and execute performance marketing campaigns across Meta, Google, TikTok and other relevant channels to increase event registrations efficiently.
Improve campaign and conversion performance: Use A/B testing, retargeting, audience segmentation and funnel insights to improve conversion rates, cost per registration and overall return on advertising spend.
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Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing