— Sit in with the founder for pre-production strategy sessions — planning Reels, content angles, hooks, and campaign concepts before a single frame is shot
— Advise on shot direction, scripting, and on-camera delivery to maximise content performance
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You will be working closely with the founder and will play a key role in building the company’s online presence, increasing brand visibility, generating sales, and growing the business beyond its current WhatsApp B2B network.
— Sit in with the founder for pre-production strategy sessions — planning Reels, content angles, hooks, and campaign concepts before a single frame is shot
— Advise on shot direction, scripting, and on-camera delivery to maximise content performance
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Lead, mentor, and manage a team of Social Media Managers and Content Creators to achieve client KPIs
Provide creative direction and final approval on content across all client accounts while ensuring brand voice, visual consistency, and quality standards are upheld.
Stay ahead of algorithm changes across Instagram, TikTok, LinkedIn, Facebook, and YouTube
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Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability.
Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns.
Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations for clients and internal stakeholders.
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Continuously test and optimize campaigns (A/B testing on creatives, targeting, and funnels) to improve key metrics such as CTR, conversion rate, and ROAS
Analyze campaign performance and customer behavior data to identify insights and opportunities for growth
Design and optimize end-to-end marketing funnels from awareness to conversion
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