Proactively collaborate with creative teams to propose ad creative directions and iteration recommendations, ensuring alignment between creative style, gameplay presentation, and audience strategy; familiarity with AI tools and creative production is a plus.
Produce regular performance reports, post-campaign reviews, and strategic retrospectives; independently participate in client communications and mid-to-large scale proposal presentations
User Acquisition
Mobile User Acquisition
Performance Marketing
Mobile App Marketing
Game Marketing
Mobile Game Marketing
Paid User Acquisition
Campaign Optimization
Media Buying
Paid Media
Google Ads
Google App Campaigns
Meta Ads
Facebook Ads
TikTok Ads
Moloco
CPI Optimization
CPA Optimization
ROAS Optimization
LTV Optimization
Retention Optimization
Conversion Optimization
Audience Targeting
Budget Optimization
A/B Testing
Creative Optimization
AppsFlyer
Adjust
Mobile Attribution
Marketing Attribution
Data Analysis
Performance Analysis
Campaign Reporting
Marketing Analytics
Mobile Gaming
Gaming Industry
Game Advertising
Game User Acquisition
App Install Campaigns
App Growth
User Retention
Monetization
Creative Testing
Proactively collaborate with creative teams to propose ad creative directions and iteration recommendations, ensuring alignment between creative style, gameplay presentation, and audience strategy; familiarity with AI tools and creative production is a plus.
Produce regular performance reports, post-campaign reviews, and strategic retrospectives; independently participate in client communications and mid-to-large scale proposal presentations
User Acquisition
Mobile User Acquisition
Performance Marketing
Mobile App Marketing
Game Marketing
Mobile Game Marketing
Paid User Acquisition
Campaign Optimization
Media Buying
Paid Media
Google Ads
Google App Campaigns
Meta Ads
Facebook Ads
TikTok Ads
Moloco
CPI Optimization
CPA Optimization
ROAS Optimization
LTV Optimization
Retention Optimization
Conversion Optimization
Audience Targeting
Budget Optimization
A/B Testing
Creative Optimization
AppsFlyer
Adjust
Mobile Attribution
Marketing Attribution
Data Analysis
Performance Analysis
Campaign Reporting
Marketing Analytics
Mobile Gaming
Gaming Industry
Game Advertising
Game User Acquisition
App Install Campaigns
App Growth
User Retention
Monetization
Creative Testing
Partner with Creative teams to conceptualize and brief high-engagement, "thumb-stopping" ad creatives tailored to Western market sensibilities and platform-specific formats (UGC-style, gameplay highlight, cinematic).
Write compelling English ad copy and messaging frameworks that resonate with target player personas, maintaining brand voice while optimizing for click-through and conversion rates.
Analyze creative performance data to identify winning concepts and kill underperforming assets swiftly; build feedback loops to inform iterative creative production....