: Develop marketing strategies and plans to achieve business objectives, aligning them with overall company goals. Identify target markets, analyze customer insights, and conduct market research to inform marketing strategies.
Campaign Management
: Oversee the development and execution of marketing campaigns across various channels including online and offline, such as digital advertising, social media, email marketing, content marketing, and traditional media. Monitor campaign performance, measure key metrics, and optimize strategies to drive results.
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Strengthen brand presence and customer relationships through social and earned media, monitoring both outlet and competitors’ presence on social media for performance enhancement
Identify, cultivate and manage relationships with partners for events and programmes
Develop and implement innovative community outreach programmes
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