Beutea Holding Hiring! Full Time Senior Marketing Manager in Selangor - Ricebowl

• Degree in Marketing, Business, Communications or a related field.

• Eight or more years in marketing, with at least three in a managerial role leading a team.

• Track record in multi-outlet food and beverage, retail chain, or consumer-facing franchise businesses in Malaysia or the wider ASEAN region.

• Hands-on experience managing a marketing budget: tracking, accruals, variance reporting and working with Finance.

• Proven CRM or loyalty app experience — segmentation, lifecycle campaigns, push and voucher setup, and results reporting.

• Experience running a campaign or event calendar across several departments.

• Exceptional attention to detail, with experience proofreading and approving creative.

• Experience writing SOPs and improving team processes.

• Strong Excel or Google Sheets skills; comfortable with dashboards and data.

• Fluent written and spoken English and Bahasa Malaysia.

• Proficiency in Mandarin is required, as the role involves frequent communication and coordination with Mandarin-speaking stakeholders.

1. P&L Documentation and Management

• Prepare the annual and quarterly marketing budget submissions for the Head of Marketing, by spend line — brand, trade, digital, app, events, KOL and agency.

• Produce the monthly budget-versus-actual report with variance commentary, marketing cost-to-sales ratio and proposed corrective action.

• Compile return-on-marketing-investment data for every campaign, promotion and activation using the agreed attribution method.

2. Full-Year Event and Campaign Calendar Governance

• Build and maintain the twelve-month marketing calendar covering campaigns, product launches, promotions, festive seasons, activations, outlet openings, KOL releases, app campaigns and IP collaborations.

• Align the calendar with Operations, Supply Chain, Product Development, Finance and Business Development before it is locked.

• Enforce lead times for briefs, creative, approvals, printing, stock and outlet readiness, and flag slippage early.

3. Fact Check and Approval of Creatives

• Act as first-line approver for all key visuals, artwork, menu boards, packaging, in-store collateral, social posts, app banners, push notifications, EDMs and press materials.

• Check compliance with brand guidelines, IP and usage rights, KOL disclosure rules, and advertising and labelling requirements in each market.

• Fact-check every claim: prices, promotion mechanics, dates, terms and conditions, participating outlets, product names, ingredients, nutritional and allergen information, and halal statements.

4. Customer Relationship Management (CRM)

• Build member segments and lifecycle journeys — welcome, first purchase, birthday, lapsed-member reactivation and tier upgrade.

• Track customer feedback and complaints raised through CRM channels, and ensure they are closed with Operations within agreed service levels.

• Plan and execute CRM campaigns through the BEUTEA app: push notifications, in-app messages, vouchers, EDMs and SMS.

5. SOP and Team Efficiency Excellence

• Write, maintain and enforce SOPs for every recurring marketing process: briefing, creative approval, campaign launch, promotion setup, KOL engagement, event delivery, purchasing and invoice processing, CRM campaigns and complaint escalation.

• Run weekly team meetings, workload planning and task tracking.

• Identify bottlenecks and remove them through process changes, tools and automation.

6. Duty Roster Management

• Build and publish the monthly marketing duty roster covering office hours, weekend and public holiday cover, event and activation shifts, and outlet opening support.

• Plan manpower ahead of the event calendar for every launch, event, post and complaint, including weekends, festive peaks and outlet openings.

• Run an on-call rota for social media community management and brand escalations, with defined response times outside office hours.

General Duties

• Deputise for the Head of Marketing when required.

• Coordinate day-to-day work with agencies, KOLs, vendors and the app development partner.

• Support outlet openings, franchise partner marketing and overseas market launches.

• Prepare marketing reports and materials for management meetings.

• Carry out other reasonable duties assigned by the Head of Marketing.

• Annual Leave
• Medical Leave
• Professional development
• Opportunities for promotion
• EPF
• SOCSO
• EIS
• Training Provided
• Medical and Hospitalisation Leave