Oversee the development and implementation of comprehensive marketing strategies while guiding a dedicated team responsible for executing these plans.
Work collaboratively with business teams including sales and business development to create successful campaigns that attract new customers and retain existing clients.
Partner with senior management to make strategic decisions regarding marketing budgets and overall company direction.
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Influencer Coordination: Help identify rising fashion KOLs, reach out to them for collaborations, and manage the logistics of sending out PR packages.
Event Support: Assist the team in organizing and running on-the-ground activations, launch parties, and retail pop-up events.
Performance Tracking: Keep a close eye on what’s working. Pull reports on ad performance and social engagement to help us make data-driven decisions.
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Learn and communicate key product features and benefits Understand customers’ needs and recommend suitable solutions Support the execution of product marketing campaigns Observe customer trends and provide useful feedback Work closely with Sales and Marketing team members
Full training provided from day one Guidance from experienced mentors Opportunities to develop communication and leadership skills Performance-based incentives and bonuses Career advancement based on growth and results Team activities and overseas incentive opportunities
No previous experience is needed. We value attitude, effort and willingness to learn.
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Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM/Display/YouTube), and other relevant channels
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Content — write captions, help produce LinkedIn and social media content, manage the content calendar across Instagram, TikTok, and LinkedIn. You understand why each piece exists, not just how to schedule it.
Outreach — build contact lists, send DMs and emails to brands, agencies, and media pages, track responses, follow up. You make sure the right people hear about the right work at the right time.
Campaign Planning: Develop, plan, and execute innovative and measurable KOL marketing campaigns aligned with product launches, promotional periods, and seasonal trends.
Content Guidance: Brief KOLs on campaign objectives, required deliverables, and content guidelines, ensuring content is authentic, engaging, and accurately reflects KITSUI's natural, halal, and science-backed value proposition.
Compliance: Ensure all KOL content adheres to advertising standards, platform guidelines, and legal compliance requirements (e.g., clear disclosure of partnerships).
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