The ideal candidate will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services, and public image.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
Plan and manage advertising campaigns on platforms to drive targeted traffic and conversions in the automotive industry to collect leads that will ease the sales force in the execution of sales.
Email Marketing:
Execute email marketing campaigns to nurture leads and keep potential buyers informed about promotions, and events.
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Develop integrated communications plans for clients, including brainstorming, researching, key message development, and assisting in new business proposals
Develop and execute basic internal communications campaigns, including recommending messaging, content angles, and channels for placement
Liaise with media to drive long-term brand communication
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Involves promoting and selling products/services, implementing marketing strategies, and building client relationships.
Responsibilities include identifying sales opportunities, conducting market research, creating marketing campaigns, and achieving sales targets. This role requires excellent communication, negotiation, and analytical skills to drive business growth and maximize customer satisfaction.
Cooperates with other brand marketing heads in ensuring that all activities are executed efficiently
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Organise and coordinate and participate in sales & marketing events such as sales launches, exhibitions, roadshows and other events.
Work closely with sales teams to implement and monitors success of marketing and sales campaigns
Liaise with relevant authorities for approval of licenses and to ensure timely submission relevant applications and quarterly reports required by authorities.
Conceptualize and construct a variety of email funnels, scenarios, and attractive offerings to engage and captivate the target audience effectively across all regions.
Collaborate with design and content teams to create compelling email content, subject lines, and visuals to drive appealing open rates and engagement.
Incorporate personalization and dynamic content to enhance the relevance of emails.
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Maintain and grow the company's presence on social media platforms by posting regular updates, responding to comments, and analyzing engagement metrics.
Research SEM & SEO keywords to use throughout the company's website and marketing material. - Regularly perform thorough keyword research to identify new opportunities.
Identify key SEO & SEM KPIs (Set measurable goals that demonstrate improvement in marketing efforts)
Prepare and present reports to give a snapshot of performance over time.
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Paid advertising: Set up and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels to drive targeted traffic and achieve specific marketing objectives.
Social media management: Manage and grow the company's presence on social media platforms, interact with followers, and implement social media marketing strategies.
Email marketing: Plan and execute email marketing campaigns to nurture leads, retain customers, new member ,drive sales and more.
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