Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Sales Administration
Order Processing
Data Entry
Communication Skills
Time Management
Microsoft Office Suite
Attention to Detail
Teamwork
Problem-Solving
Social Media Marketing
Digital Marketing
Marketing Strategy
Digital Marketing Strategy
Online Marketing
Marketing Campaigns
Market Analysis
Market Trends
Help manage and update website content, product listings, and promotional materials to ensure accuracy and relevance.
Contribute to the creation of visual assets, including basic photo editing and video editing for social media posts, advertisements, and website use.
Monitor social media channels for customer inquiries and feedback, responding promptly and professionally to foster positive customer relationships.
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Social Media
Content Creation
AI Marketing
TikTok Shop
Facebook Ads
KOC Collaboration
KOL Collaboration
Marketing Research
Marketing Analytics
F&B Product Marketing
Cross-functional Collaboration: Work closely with product, sales, operations, and branch teams across Malaysia to ensure seamless campaign and event execution. You will be expected to travel to different states for on-ground activations, site visits, and roadshow support as needed.
Performance Reporting: Track and report on KPIs including campaign ROI, event attendance, and lead generation. Maintain accurate event records, post-event summaries, and support timely reporting for internal reviews.
Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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