Develop and manage event budgets, tracking expenditures to ensure financial objectives are met without compromising quality.
Evaluate the success of each event through key performance indicators (KPIs) and attendee feedback. Use insights to refine future strategies and improve overall event execution.
Work closely with marketing, sales, and product teams to ensure cohesive messaging and branding across all events.
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To constantly survey the market and its environment, to study and analyze the competitors’ activities and new entrants.
To work with salesforce on the execution of promotional activities to ensure the implementation of the designed programs attain the sales and marketing objectives
Manage the product life cycle of the brand by optimizing resources to ensure profitability of products are met.
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Drive business development initiatives and cultivate long-term relationships with clients and business partners.
Coordinate both online and offline marketing activities while supporting brand-building and marketing strategy execution.
Stay up to date with industry trends, consumer behaviour, digital marketing developments, and competitor activities to provide strategic recommendations and innovative marketing ideas.
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Cross-functional Collaboration: Work closely with product, sales, operations, and branch teams across Malaysia to ensure seamless campaign and event execution. You will be expected to travel to different states for on-ground activations, site visits, and roadshow support as needed.
Performance Reporting: Track and report on KPIs including campaign ROI, event attendance, and lead generation. Maintain accurate event records, post-event summaries, and support timely reporting for internal reviews.
Proven ability to plan and execute events, exhibitions, or roadshows end-to-end from logistics and vendor management to on-ground coordination.
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