Continuously test and optimize campaigns (A/B testing on creatives, targeting, and funnels) to improve key metrics such as CTR, conversion rate, and ROAS
Analyze campaign performance and customer behavior data to identify insights and opportunities for growth
Design and optimize end-to-end marketing funnels from awareness to conversion
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Your job is to turn our ideas, founder POV, student stories, career insights, and market observations into organic content that people actually want to watch, read, share, and talk about. This is not a role for someone who only wants to schedule posts or make pretty graphics. We need someone who understands content, hooks, internet culture, short-form video, storytelling, and distribution. You will help us build an organic content engine across platforms like TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and possibly X.
Prepare reports, dashboards, and performance summaries that turn campaign data into clear insights and next steps.
Support testing and optimisation across audiences, creatives, landing pages, funnels, and media spend.
Work with internal teams to identify performance issues, recommend practical improvements, and progressively develop into client-facing, consultant-level responsibilities.
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Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.
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Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.
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Create engaging content that educates and builds awareness around AI, Agentic AI, Robotics, Digital Identity, Blockchain, and other emerging technologies.
Monitor industry trends, competitor activities, and technology developments to identify content opportunities.
Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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