Administer daily activities of communication with the local marketing teams and ensure each market executes the marketing activities on time and achieves the target.
Assist on the new country marketing department set up from recruiting local marketing to the first store’s opening in the local market.
Monthly reporting of the in-charge market and meeting with local marketing team on performance review and improvement.
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Responsible for process improvement by identifying business opportunities and potential risk.
Responsible for organizing and tracking pending submissions from stakeholders by consolidating data and delivering regular reports to keep everyone in check and the IAP calendar in order.
Develop and coordinate the messaging for the cascade process of initiative and activity post IAP alignment with all stakeholders.
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Administer daily activities of communication with the local marketing teams and ensure each market executes the marketing activities on time and achieves the target.
Assist on the new country marketing department set up from recruiting local marketing to the first store’s opening in the local market.
Monthly reporting of the in-charge market and meeting with local marketing team on performance review and improvement.
...
Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
...
Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
...