Developing and executing marketing campaigns across multiple channels, including digital, print, and social media.
Collaborating with other departments, such as product development, customer service, and finance, to ensure all marketing efforts are aligned with the company's overall goals.
Monitoring and analyzing sales performance metrics to identify areas for improvement and adjust strategies accordingly.
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Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
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Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
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Lead or Drive Continuous Improvement (CI) Projects under the scope of Product, Process and Operational Technical. Support CI Projects under Quality & Compliance Pillar. Collaborate with internal or cross-function team for CI Projects.
Ensure accurate documentation of all Technical Documents, Experiment Design, Trial, Test Results, SOP, Quality & Compliance Records for I&R and CI Projects.
Lead Product Market Research, data collection & analysis, report preparation & presentation.
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Execute sales activities for assigned businesses/territories, including product portfolios and marketing plan introductions, order taking, marketing display set-ups and in-store merchandising
Prepare and/or review quotations, proposals and contracts to facilitate sales agreements
Monitor competitors' activities/products and produce competition reports based on merchandising data. Recommend practical actions to counter competition
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