Developing and executing marketing campaigns across multiple channels, including digital, print, and social media.
Collaborating with other departments, such as product development, customer service, and finance, to ensure all marketing efforts are aligned with the company's overall goals.
Monitoring and analyzing sales performance metrics to identify areas for improvement and adjust strategies accordingly.
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Developing and executing marketing campaigns across multiple channels, including digital, print, and social media.
Collaborating with other departments, such as product development, customer service, and finance, to ensure all marketing efforts are aligned with the company's overall goals.
Monitoring and analyzing sales performance metrics to identify areas for improvement and adjust strategies accordingly.
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Develop short-term marketing strategies that address gaps in the market while supporting long-term business goals.
Execute integrated marketing communication plans by collaborating closely with media managers to ensure timely delivery of ATL campaigns.
Design and implement consumer marketing launch plans for new product innovations, re-launches, or thematic campaigns as assigned by your line manager.
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Revenue & Expense Classification: Maintain discipline in classifying revenue, COGS, trade spend, marketing, and operating expenses. Ensure financial presentation provides management with meaningful visibility while remaining compliant.
Budgeting & Forecasting: Lead budgeting and forecasting based on commercial assumptions. Compare actuals vs. budget vs. forecast, explain variances, and recommend solutions proactively.
Business Partnering: Act as senior Finance partner to department heads. Collaborate across revenue, brand, marketing, trade, operations, procurement, and product teams to improve decision‑making and challenge assumptions constructively.
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Field Leadership & In-Store Standards: Oversee on-the-ground operational teams and field representatives to guarantee elite retail execution. Monitor store visit frequency, out-of-stock ratios, Point-of-Sale display positioning, and promotional price accuracy. Perform frequent market sweeps to resolve execution breakdowns in real time.
Cross-Departmental Integration: Serve as the strategic bridge across internal teams: collaborate with Key Account Managers on growth plans, guide Brand Marketing on display requirements and promotional collateral, and coordinate with Operations to safeguard stock availability. Direct external agencies, display suppliers, and temporary staffing partners.
Market Tracking & Framework Development: Design weekly and monthly performance dashboards that deliver clear strategic direction to leadership. Benchmark rival brand movements, spot emerging retail trends, and build standardized operating workflows as this function evolves into a standalone department.
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Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
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Product Management: Overseational product lifecycle strategies, including new product launch (NPD) rollouts, promotional planning, and packaging/labeling updates.
Trade Marketing & Activation: Partner with sales and retail key account teams to execute trade promotions, visual merchandising, and in-store/sampling activations.
Market & Competitor Analysis: Track consumer trends, monitor market pricing, analyze campaign ROI, and evaluate competitor activity in the FMCG/food sector.
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Lead or Drive Continuous Improvement (CI) Projects under the scope of Product, Process and Operational Technical. Support CI Projects under Quality & Compliance Pillar. Collaborate with internal or cross-function team for CI Projects.
Ensure accurate documentation of all Technical Documents, Experiment Design, Trial, Test Results, SOP, Quality & Compliance Records for I&R and CI Projects.
Lead Product Market Research, data collection & analysis, report preparation & presentation.
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Execute sales activities for assigned businesses/territories, including product portfolios and marketing plan introductions, order taking, marketing display set-ups and in-store merchandising
Prepare and/or review quotations, proposals and contracts to facilitate sales agreements
Monitor competitors' activities/products and produce competition reports based on merchandising data. Recommend practical actions to counter competition
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Key Account Leadership: Take end-to-end commercial ownership of major national health & beauty accounts (Guardian or Watsons), executing annual joint business plans (JBP) to drive top-line growth, volume, and category market share.
Commercial Negotiations: Lead annual trading terms agreements (TTA), margin structures, promotional funding, listing fees, and credit terms to ensure commercial alignment and account profitability.
Trade Marketing & Execution: Develop and implement account-specific promotional plans, planogram mechanics, secondary counter visibility, and high-impact in-store displays in close collaboration with marketing teams.
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Collect and analyze customer business performance data (e.g. shipment sales, public agency data and point of sale) and make recommendations to utilize the business opportunities
Research and report on market/competitor/customer data and other relevant data to provide insights and support for negotiation processes
Stay connected to the source of data providers. Ensure data collection cycles for analysis occur within the timelines provided
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Build the Convenience Store (CVS) channel from ground zero, taking total business development ownership to prospect, pitch, and secure new brand listings.
Target major CVS networks (e.g., 7-Eleven, FamilyMart, myNEWS, CU) as the primary focus, while expanding secondarily into national Petrol Mart accounts.
Lead commercial negotiations, including listing fees, trading terms agreements (TTA), promotional funding, retail margins, and campaign mechanics.
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Build the Convenience Store (CVS) channel from ground zero, taking total business development ownership to prospect, pitch, and secure new brand listings.
Target major CVS networks (e.g., 7-Eleven, FamilyMart, myNEWS, CU) as the primary focus, while expanding secondarily into national Petrol Mart accounts.
Lead commercial negotiations, including listing fees, trading terms agreements (TTA), promotional funding, retail margins, and campaign mechanics.
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Lead or Drive Continuous Improvement (CI) Projects under the scope of Product, Process and Operational Technical. Support CI Projects under Quality & Compliance Pillar. Collaborate with internal or cross-function team for CI Projects.
Ensure accurate documentation of all Technical Documents, Experiment Design, Trial, Test Results, SOP, Quality & Compliance Records for I&R and CI Projects.
Lead Product Market Research, data collection & analysis, report preparation & presentation.
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