Sales Channel Management: Oversee and manage all e-commerce platform particularly (Lazada, Shopee and TikTok Shop), ensuring accurate and timely updates of product listing and inventory.
Sales Performance and Analysis: Monitor and analyse sales performance data to identify trends, opportunities and areas for improvement. Utilise data-driven insights to develop and implement strategies to increase sales and enhance customer satisfaction.
Sales & Marketing Strategies: Formulate and execute digital marketing & platform advertisements to maximize store traffic, conversion rates and to achieve optimal Return on Ad Spend (ROAS).
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- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.
- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.
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Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations.
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- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.
- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.
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TikTok Shop operations: Manage product listings, pricing coordination, and campaign setup within TikTok Shop Seller Center.
Plan and execute the TikTok Shop promotional and livestream calendar.
Monitor shop performance (GMV, conversion, order fulfillment visibility) and flag issues early; coordinate with the wider commercial team on pricing and platform campaigns.
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Full ownership of outlet business operations, people management, problem-solving, master of operations with strong menu knowledge and product execution SOPs, hands-on floor presence, cost control, inventory management, multi-channel operations, business coordination
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Campaign Planning: Develop and implement digital media buying strategies that align with client goals and objectives.
Media Buying: Execute and manage media buys across multiple digital platforms, including social media, search engines, display networks, and programmatic channels.
Budget Management: Allocate and manage budgets effectively to ensure optimal spending and maximum ROI.
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