To provide administrative support to the Industrial Relations team, provide information and assistance in response to a wide variety of inquiries related to all aspects of IR from departmental staffs.
Influencer & Community Management: Build and maintain strong relationships with key influencers, thought leaders, and the brand’s community. Working closely with the Creative team, develop content strategies to engage, grow, and strengthen the brand’s presence and loyalty among target audiences.
Analytics & ROI Tracking:Define metrics and benchmarks (e.g., Reach, Engagement Rate, Conversion, CPA, EMV) to evaluate campaign success.Reporting & Insights: Synthesize executive data tracking into high-level performance reports and actionable strategic insights for senior leadership and key stakeholders.
Analyze campaign performance data and website analytics to identify trends, measure ROI, and provide actionable insights for continuous improvement and optimization of marketing efforts.
Assist in handling comprehensive personnel matters, including recruitment, onboarding and offboarding, daily attendance, file documentation, and routine employee management.