Engage with followers: Respond to comments, direct messages, and mentions in a timely and friendly manner to build brand loyalty.
Monitor conversations: Keep an eye on user-generated content, mentions, and hashtags relevant to the brand or industry.
Support customer service: Address basic customer inquiries or concerns via social media channels, escalating more complex issues to senior team members.
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KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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We are looking for a creative, proactive and trend-aware Social Media Manager to take ownership of the social media presence of two technology products: Gotcha and FlowScan.
Gotcha is a personal safety wearable and mobile app that securely captures photo evidence and connects users with their private Trusted Circle.
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Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
Manage website performance, SEO optimisation, and user experience improvements.
Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
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Act as the primary lead for our PR agency, ensuring deliverables align with PSC’s strategic business goals.
Cultivate and maintain strong, strategic relationships with journalists, agency, bloggers, and key influencers to enhance brand visibility and secure organic media coverage.
Develop and implement comprehensive public relations strategies, press releases, media kits and communication materials.
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Event Marketing and Execution: Coordinate and implement marketing campaigns and promotional activities initiated by Jetour HQ and its subsidiaries. Ensure effective communication with dealers and timely execution of marketing initiatives at the showroom level.
Performance Monitoring and Data Analysis: Monitor and analyse social media performance data across dealer and showroom accounts. Prepare regular performance reports, identify operational issues or unusual trends, and recommend improvements to enhance engagement and marketing effectiveness.
Dealer New Media Policy Management: Implement and manage dealer-related digital marketing and new media commercial policies. Ensure dealers understand and comply with relevant guidelines, requirements, and operational standards.
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Write captions and marketing copy aligned with the company’s brand voice.
Monitor social media trends and suggest relevant content ideas, formats and opportunities.
Monitor comments, private messages and enquiries; respond to basic questions and coordinate sales, product or customer service enquiries with the relevant department.
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