Write captions and marketing copy aligned with the company’s brand voice.
Monitor social media trends and suggest relevant content ideas, formats and opportunities.
Monitor comments, private messages and enquiries; respond to basic questions and coordinate sales, product or customer service enquiries with the relevant department.
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Identify and leverage relevant trends, platform features, creators, and audience insights to improve engagement and content performance while maintaining brand consistency.
Monitor and analyse social media performance, including reach, engagement, audience growth, watch time, and campaign effectiveness.
Use analytics, reporting tools, and AI-powered insights to optimise content strategies and improve digital performance across platforms.
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Develop and execute content strategies across social media platforms including LinkedIn, X, TikTok, Facebook, Instagram, YouTube, Telegram and other relevant channels.
Monitor industry trends, competitor activities, and technology developments to identify content opportunities.
Create engaging content that educates and builds awareness for our industry and also drive leads for products and services
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Develop and oversee lead-generation campaigns, working closely with the Sales team to ensure marketing activities generate relevant and qualified leads.
Lead the digital promotion of product launches, events, webinars and other customer engagement initiatives.
Monitor and analyse campaign performance, engagement, leads and conversions, and provide recommendations to continuously improve marketing effectiveness.
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Act as the principal Marketing owner of The Datai Langkawi website and other Marketing-managed web properties, with strategic responsibility for their ongoing development, performance and effectiveness.
Define and oversee the website development and optimisation roadmap, ensuring the digital experience evolves in line with guest behaviour, technological developments, business requirements and brand objectives.
Continuously assess and improve website structure, navigation, accessibility, user experience, content presentation and conversion journeys, working with the digital agency and relevant internal stakeholders.
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Role Purpose The Senior Manager, Marketing & Market Development supports the development and implementation of market strategies and programmes to strengthen the global position of Malaysian palm oil.
The role combines market analysis, strategic planning, programme implementation and stakeholder engagement, working closely with our regional offices and industry stakeholders.
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