Monitor daily campaign performance, manage budgets and bid, and make data-driven optimizations to improve ROAS, CPA, and CPL.
Track and analyze key metrics using Google Analytics (GA4), Meta Ads Manager, Google Tag Manager, and internal dashboards; prepare regular performance reports with actionable insights.
Manage pixel and conversion tracking setup, ensuring accurate attribution across platforms.
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Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Utilize marketing analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Collaborate with the sales and product teams to align digital marketing efforts with overall business goals, product launches, and promotional activities.
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Conduct keyword research, on-page and off-page optimization, and technical SEO audits to improve organic search rankings and drive qualified traffic to Vanzo's online platforms.
Analyze digital marketing campaign performance using tools like Google Analytics, social media insights, and other relevant platforms; provide data-driven recommendations for continuous improvement.
Collaborate with the sales and product development teams to ensure marketing efforts are aligned with business goals and product launches, contributing to overall company growth.
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Work closely with the CEO and the board team to coordinate and manage the progress and activities of corporate project sales.
Conduct company briefings and proposal presentations for existing and potential corporate clients, explaining the latest solutions and service offerings.
Use customer system data, Google, Facebook, and other social platforms to identify, contact, or re-engage A-grade clients, and communicate and follow up with them via email, phone, or online channels.
Work closely with the CEO and the board team to coordinate and manage the progress and activities of corporate project sales.
Conduct company briefings and proposal presentations for existing and potential corporate clients, explaining the latest solutions and service offerings.
Use customer system data, Google, Facebook, and other social platforms to identify, contact, or re-engage A-grade clients, and communicate and follow up with them via email, phone, or online channels.
Execute retail marketing initiatives, including on-ground activations, branch campaigns, events, partnerships, and seasonal promotions to drive customer traffic and sales opportunities.
Work closely with the Sales team to develop sales enablement materials, product communications, and campaign toolkits to ensure effective product positioning and execution.
Support the commercialization of ancillary products by developing bundled offerings and customer-centric propositions throughout the vehicle ownership journey.
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Conduct market research on industry trends, customer needs, and competitor activities to support strategic planning.
Support event coordination, including product launches, seminars, and exhibitions, to enhance brand visibility.
Maintain and update the company’s marketing assets, including pricebooks, product catalogues, and promotional materials, ensuring accuracy and consistency.
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