Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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Ensuring team adheres to current processes, identifying opportunities for continuous improvement, as well as proposing and creating processes and tools to support design operations.
Working closely with the team in pitches, from research, art direction, campaign ideation, to visual development.
Analysing market trends, consumer needs, the competitive landscape, and tracking campaign performance.
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Own the KOL and influencer ecosystem — build and manage relationships with KOLs and restreamers that extend MPL MY's reach beyond the core fanbase
Provide narrative and relationship support on government relations and partnership conversations, working alongside the PIC on BD-adjacent storytelling
Own community storytelling — define the voice and content that speaks to MPL MY's fans, in coordination with the Operations team who build and manage fan communities on the ground
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Lead & Manage Client Relationships – Build and nurture strong, long-term partnerships with key clients, ensuring high satisfaction and retention.
Drive Sales & Business Growth – Identify opportunities for upselling and cross-selling, develop strategies to achieve revenue targets, and expand our client portfolio.
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Support office renovation, relocation, and fit-out projects from planning through implementation.
Manage day-to-day administrative functions, including processing records and forms, requisitioning office supplies, maintaining inventories, and ensuring efficient office administration
Supervise and guide team in general office administration, including office supplies, stationery, pantry, courier, and document management.
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