Data Tracking & Performance Measurement: Responsible for setting up and monitoring digital advertising tracking systems, in-depth analysis and tracking of CPL, CPC, CTR, CPA, CAC, and other social media engagement metrics to ensure maximum ROI.
Proficiency in Key Tools & Channel Operations: Proficient in using Google Analytics, Canva, Meta Ads platforms, independently manage digital marketing campaigns, and produce analysis reports.
Stay Ahead of Industry Trends & AI Advancements: Familiar with the latest digital marketing evolution trends, capable of skillfully utilizing AI-assisted tools and Meta & Google Performance to accelerate marketing output.
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Monitor social media channels for customer inquiries, comments, and feedback, responding promptly and professionally to address concerns and foster positive relationships.
Analyze social media data and metrics to track performance, identify trends, and optimize campaigns to improve reach, engagement, and conversions.
Collaborate with the marketing team to integrate social media activities with other marketing initiatives, such as email marketing and promotions, to maximize impact.
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**Digital Marketing Executive / Specialist**
**Full-Time**
* Manage the company's social media platforms.
* Plan and run online marketing campaigns.
* Create simple and engaging marketing content.
* Monitor campaign performance and prepare basic reports.
* Support the sales team in generating leads and increasing brand awareness.
* Diploma or Degree in Marketing
Business
Communications
* Basic knowledge of Facebook Ads
Google Ads
TikTok Ads
or SEO is a plus.
* Good communication skills.
* Creative
responsible
and willing to learn.
Graphic Design
Marketing Strategy
Adobe Creative Suite
Brand Management
Digital Marketing
Content Creation
Social Media Marketing
Communication Skills
Project Management
Creativity
Visual Design
Campaign Management
Performance Marketing
Campaign Management
Data Analysis
ROI Optimization
PPC Advertising
Social Media Advertising
Budget Management
A/B Testing
Digital Advertising
Performance Marketing
Campaign Management
Data Analysis
ROI Optimization
PPC Advertising
Social Media Advertising
Budget Management
A/B Testing
Digital Advertising
To provide onsite retail and event support and other related assignments.
To attend events to facilitate operations and responds to emergencies, problems, ensures all aspects of events are implemented and controlled according to plan.
To arrange product training; allocate/hire promoters, potential events sourcing and booking.
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