Formulating and executing digital marketing plans aligned with business goals, including identifying target audiences, crafting messaging, and selecting appropriate channels.
Campaign Planning and Execution:
Developing and implementing digital marketing strategies to achieve specific business goals, such as increasing brand awareness, generating leads, or driving sales.
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SEO Optimization: Conduct keyword research and optimize website content/product descriptions to improve organic search rankings on Google.
Customer Feedback Management (CFM): Monitor and manage the feedback system, ensuring timely and professional replies to customer comments and reviews across Meta platforms and Google.
Reputation Management: Identify customer pain points from feedback and coordinate with the team to improve the overall customer journey.
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Create engaging and visually appealing marketing materials, including brochures, flyers, website content, and social media posts, utilizing graphic design skills to enhance brand image and attract potential customers.
Manage and optimize the company's social media presence, creating and curating content, engaging with followers, and analyzing performance metrics to improve reach and engagement.
Organize and coordinate events, such as open houses, workshops, and community outreach programs, to generate leads, build brand awareness, and foster relationships with prospective parents and students.
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Social Media Marketing
Event Management
Sales experience
Market Research
Graphic Design
Branding
Visual Design
Social Media Management
Event Planning
Customer Relationship Management (CRM)
Digital Marketing
Lead Generation
Sales Strategy
Communication Skills
Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing
Email Marketing
Digital Marketing Strategy
Analytics and Reporting
Illustration
Indesign
Adobe Photoshop
Adobe Suite
Marketing
Digital marketing
Social media management
Video shooting
Video editing
CapCut
Canva
Adobe Premiere Pro
Communication
Organizational skills
Multitasking
Co-operate with in-house Digital team for company social media channels for marketing promotion on daily basis by sourcing and sharing daily contents that builds meaningful connections and encourages target customers to take actions.
To provide onsite retail and event support and other related assignments.
To attend events to facilitate operations and responds to emergencies, problems, ensures all aspects of events are implemented and controlled according to plan.
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Perform keyword research and implement SEO strategies to improve website ranking and online visibility.
Create and optimize landing pages, website content, and funnels for marketing campaigns.
Analyze campaign data, website traffic, and customer behaviors using tools such as Meta Business Suite, Google Analytics, and Google Search Console.
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Engage with interested scholars / customers to facilitate collaboration.
Oversee the submission, payment and publication proccess for articles.
Collect papers from PhD graduates, associate professors, professors, doctors, and other scholars from various countries by sending them invitations by email.
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Events & Activations - From wedding showcase events to festive campaigns, you'll be on the ground supporting event planning, vendor coordination, and execution — making sure everything runs smoothly.
Customer Engagement & CRM - Support our membership programmes, e-vouchers, and loyalty campaigns. You'll engage with customers on marketing-related matters and help maintain our customer database.
Research & Reporting - Keep your finger on the pulse — research competitors, gather customer feedback, and prepare weekly/monthly reports to share insights with the team.
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Establish and maintain Company Linkedln page. Ensure profile completeness and brand consistency.
Share updates regarding company milestones, new product capabilities, industry insights and partnership announcements to build B2B credibility.
Post professional behind-the-scenes content (factory, events, team) on Instagram. Monitor comments & DMs and respond professionally to inquiries from potential partners or clients.
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Conduct market research to identify emerging trends and opportunities within the digital marketing landscape, particularly on TikTok.
Collaborate with the sales and client servicing teams to understand client needs and contribute to the development of tailored digital marketing strategies.
Help manage social media communities, responding to comments and messages in a timely and professional manner.
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Conduct keyword research, on-page and off-page optimization, and technical SEO audits to improve organic search rankings and drive qualified traffic to Vanzo's online platforms.
Analyze digital marketing campaign performance using tools like Google Analytics, social media insights, and other relevant platforms; provide data-driven recommendations for continuous improvement.
Collaborate with the sales and product development teams to ensure marketing efforts are aligned with business goals and product launches, contributing to overall company growth.
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Content Planning & Publishing ManagementPlan and manage content publishing schedules by developing a consistent and relevant monthly content calendar that aligns with the brand identity and the company's product/service launch strategies.
Paid Advertising (Paid Ads) Management & OptimizationPlan, launch, and manage paid advertising campaigns on major platforms such as Meta Ads and TikTok Ads to ensure marketing objectives are achieved.
Data Analysis & Advertising CostsMonitor and analyze daily advertising performance metrics (CTR, CPC, and ROAS). Conduct A/B testing and optimize advertising budgets to achieve the most cost-effective customer acquisition cost (Cost Per Lead/Acquisition).
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Plan, execute, and optimize digital marketing campaigns across platforms (e.g. Facebook, Instagram, Google Ads).
Work closely with cross-department teams to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages for print and digital platforms.
To prepare reports in a timely manner on the campaigns’ performance.
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Search Engine Optimization (SEO):Develop and implement SEO strategies to improve organic search rankings and drive traffic to the website.5.Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush) and make recommendations for improvement.6.Track and report on key performance indicators (KPIs) related to SEO and website optimization .Provide regular updates and recommendations to management based on performance data and industry trends.
Ensure the website is user-friendly, responsive, and optimized for both desktop and mobile devices while design teams to implement improvements in website navigation, layout, and functionality.
Digital Marketing: Work closely with the marketing team to align SEO strategies with broader marketing goals. Develop and manage content for digital marketing campaigns, ensuring IT is optimized for search engines and enhances user engagement.
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Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, providing regular reports on key metrics and insights for optimization.
Support the implementation of digital marketing strategies aligned with overall business objectives and brand positioning.
Conduct market research and competitor analysis to identify new opportunities and trends in the digital marketing landscape.
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Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, TikTok (SEM/Display/YouTube), and other relevant channels
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Manage campaign budgets and ensure optimal ad spend efficiency.
Conduct A/B testing and performance reporting.
Role Overview:Plans, executes, and optimises paid advertising campaigns across Google, Meta, TikTok, and programmatic platforms to drive traffic and conversions.
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