UParcel Hiring! Full Time Digital and Social Marketing Manager in Selangor, Earn up to MYR 8,000 + bonus - Ricebowl

Requirements

• Awareness of trends across lifestyle, wellness, and digital culture

• Proven experience growing business / brand accounts

• Familiar with tools for managing multi-brand, cross-platform content operations

• Strong understanding of content that converts (hooks, storytelling, CTAs, social commerce behaviour)

• Up to date with generative AI tools and orchestrator platforms (e.g. Claude, OpenClaw)

• Proficiency in editing tools

• Ability to balance creative direction with performance outcomes

• Strong understanding of influencer (KOL) and affiliates collaboration strategy and ecosystem management

• Diploma / Degree in Business, Design Communications, Communications & New Media, Broadcast Media, Advertising & Integrated Marketing Communications (IMC), Film & Animation Media Arts, Product Design and/or related studies and portfolios

Bonus (really just good to have, not mission critical)

• Experience in ecommerce, marketplaces (Shopee, Lazada, TikTok Shop), or social commerce

• Understand the growth algorithm for mainstream channels (Meta, Tik Tok) and alternative communities (Sub-stack, Xiao Hong Shu, Live Streaming)

• Multi-brand or agency experience is a strong advantage

Key Responsibilities (Editorial, Growth & Community)

• Act as brand storyteller and content curator across internal and client brand channels

• Build content calendars with both editorial intention and business performance goals

• Conceptualize and produce content across lifestyle, fashion, food, pets, wellness, and other evolving categories, etc.

• Create mobile-first content that drives growth (reach, followers, engagement)andconversion (traffic, sales, marketplace performance)

• Adapt storytelling formats per platform:

1. Meta: brand narrative, trust-building, community depth

2. TikTok: discovery-led, trend-responsive storytelling

3. Xiao Hong Shu: search-driven, aesthetic, review-style content with high purchase intent

• Build systems using agents and generative AI tools for end-end pipeline engine that can support effective ideation and creation at scale

• Develop the engagement strategy, and actively building rapport with audiences (comments, DMs, community interactions) across multiple accounts

• Collaborate with creators / KOLs to expand brand reach and credibility, and assist the brands with Live social commerce.

• Monitor performance metrics and continuously refine content strategy for growth and conversion

• Manage Brands accounts to optimize their social media channels

• Annual leave and sick leave
• KWSP and SOCSO and EIS
• Yearly Increments to upgrade your basic salary yearly & improve your lifestyle.
• Career Progression opportunities with internal promotion opportunities
• bonus