Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership.
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Monitor social media channels for industry trends, competitor activities, and customer feedback, providing insights and recommendations for improvement.
Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
Collaborate with the marketing team to align social media efforts with broader marketing campaigns and company objectives.
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Collaborate: Work closely with Marketing and UGS/KOLs on content creation.
Manage and Engage: Monitor the content on your accounts and its engagement. Engage to followers’ comments and incoming messages positively.
Our content will be responsible for creating and driving content success acrossour digital platforms. The ideal candidate will possess video/short generation skills to drive brand awareness, audience engagement, and our GMV growth.
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Create and manage Meta (Facebook & Instagram) advertising campaigns, including campaign setup, audience targeting, budgeting, optimization, and performance analysis.
Coordinate photoshoots, video productions, and promotional activities.
Work closely with the design and sales teams to increase brand awareness and generate quality leads.
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Product listing creation and optimisation
E-commerce product content writing
Product specification and data entry
SEO keyword research
Product title and description writing
Marketplace listing management
Adobe Photoshop
Canva
Product image editing and retouching
E-commerce banner and promotional graphic design
Attention to detail and accuracy
Monitor social media channels for industry trends, competitor activities, and customer feedback, providing insights and recommendations for improvement.
Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
Collaborate with the marketing team to align social media efforts with broader marketing campaigns and company objectives.
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Conduct property market surveys, competitor analysis, and monitor property market trends to provide consumer preference insights to the team.
Work closely with the sales team, creative agencies, and vendors to ensure marketing collaterals and advertising materials are delivered accurately and on time.
Assist in planning and executing marketing campaigns across digital, print, and social media platforms. Help manage content for property websites, brochures, e-newsletters, and digital ads.
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Excellent interpersonal
communication
and organizational skills
with a proactive attitude toward learning and working in a fast-paced environment.
Effective Communication
Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Support personal brand development for senior leadership: coordinate media appearances, draft talking points, and manage external communications calendars
Write and distribute press releases and official statements for major company announcements, milestones, and events
Build and maintain an ongoing database of media contacts, journalists, editors, and content partners
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Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Utilize marketing analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Collaborate with the sales and product teams to align digital marketing efforts with overall business goals, product launches, and promotional activities.
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Handle B2B/dealer marketing, including campaigns and resources for spas, salons, aestheticians and dealers, plus helping develop a professional resource platform similar to PevoniaPro.
Improve website marketing and customer experience, including landing pages, product finders, skin quizzes, customer journeys, calls-to-action and conversion-focused improvements.
Manage e-commerce and digital marketing across Shopee, Lazada, TikTok Shop, websites and social media, while monitoring sales, traffic, conversion, AOV and product performance.
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Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.
Utilize marketing analytics tools (e.g., Google Analytics) to track, measure, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
Collaborate with the sales and product teams to align digital marketing efforts with overall business goals, product launches, and promotional activities.
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