Collaborate with the marketing team to plan and coordinate live stream schedules, promotional campaigns, and product launches, ensuring alignment with overall marketing objectives.
Leverage knowledge of embroidery services, uniform tailoring, and T-shirt sublimation to effectively showcase product features and customization options during live sessions.
Analyze live stream performance metrics, including viewership, engagement rates, and conversion rates, to identify areas for improvement and optimize future content.
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Collaborate with the marketing team to plan and coordinate live stream schedules, promotional campaigns, and product launches, ensuring alignment with overall marketing objectives.
Leverage knowledge of embroidery services, uniform tailoring, and T-shirt sublimation to effectively showcase product features and customization options during live sessions.
Analyze live stream performance metrics, including viewership, engagement rates, and conversion rates, to identify areas for improvement and optimize future content.
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Collaborate with the marketing team to brainstorm and develop creative content ideas that align with current trends and company objectives, contributing to campaign strategies.
Perform basic graphic design tasks using tools like Canva or Adobe Creative Suite to create visually appealing graphics, banners, and other digital assets for online use.
Conduct keyword research and implement basic SEO best practices in content creation to improve search engine visibility and organic reach.
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Engage with followers: Respond to comments, direct messages, and mentions in a timely and friendly manner to build brand loyalty.
Monitor conversations: Keep an eye on user-generated content, mentions, and hashtags relevant to the brand or industry.
Support customer service: Address basic customer inquiries or concerns via social media channels, escalating more complex issues to senior team members.
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Referral & Partnerships — Develop and manage referral programmes and external partnerships that drive qualified merchant leads.
Team Leadership — Directly manage and develop the Marketing Coordinator and Content Strategist, setting clear direction, priorities, and authority they currently lack without a Marketing Manager in place.
Marketing Strategy & Documentation — Produce and maintain a clear marketing strategy, campaign calendar, and reporting cadence for leadership.
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KOL Marketing
Influencer Marketing
Campaign Management
Communication Skills
Negotiation Skills
Social Media Marketing
Content Creation
Key Opinion Leader (KOL) Management
Social Media Strategy
Performance Analysis
Monitor social media channels for industry trends, competitor activities, and customer feedback, providing insights and recommendations for improvement.
Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
Collaborate with the marketing team to align social media efforts with broader marketing campaigns and company objectives.
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Video Production
Social Media Management
Storyboarding
Lighting
Audio Recording
Video Editing
Talent Management
Content Creation
Camera Operation
Digital Marketing
Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Apply knowledge of paid advertising principles (e.g., audience targeting, campaign structure, performance metrics) to inform and enhance organic content strategy and audience segmentation decisions.
Collaborate with the marketing team to brainstorm and implement innovative organic marketing initiatives, staying up-to-date with the latest digital marketing trends, tools, and best practices.
Help maintain and update the company's social media and other digital assets, ensuring content is current, accurate, and optimized for search engines, AI Models.
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Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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