Industrial Raw Material Contracts: Secure high-volume supply contracts for Roselle Paste and Dried Calyces with major Malaysian food manufacturers, confectionery brands, and herbal tea packers.
HORECA & Foodservice Expansion: Pitch Roselle Pati (Concentrate) to national restaurant chains, hotel groups, and central kitchens for menu integration and beverage applications.
Technical Procurement Collaboration: Partner with client R&D and quality assurance departments to ensure products meet technical specifications, moisture limits, and compliance standards.
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Industry Tenure: 10+ years in B2B technology sales, with a minimum of 3 years focused on multiple accounts from all sectors.
Tech Fluency: Deep understanding of the AI stack (Generative AI, LLMs, Agentic Workflows) and Cloud Infrastructure. You should be able to explain "Data Residency" vs. "Data Sovereignty" without a script.
The "Public Sector" Edge: Proven track record of closing deals exceeding $1M - $5M+ within government procurement cycles (RFPs, Tenders, Frameworks).
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