1 to 3 years of hands-on experience in social and digital ad channels, with real exposure to at least one of the following: Meta Ads, TikTok Ads, or Google Ads (Search, YouTube, or Display Network).
Proficient in both Bahasa Malaysia and English, written and verbal.
Comfortable working with data; able to read campaign metrics and explain what they mean in plain language.
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Genuinely curious about money and the real world - You already read about this stuff. Business, investing, the economy, the realities of adulting, what is happening in the country. You ask questions because you want to know, not because someone told you to.
A creative storyteller - You can take a complicated idea and make it land in fifteen slides or sixty seconds, with a good command of English and a feel for rhythm and pacing.
Naturally in tune with social media - You know hooks, formats, pacing and what makes something get saved and shared instead of just liked. You can explain why a post worked.
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