Time Management
Communication Skills
Strong organizational and
Detail-oriented
proactive
analyse consumer buying trends
Social media marketing
Sales analysis
Advertising techniques
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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Analyze campaign performance using analytics tools and prepare monthly reports with insights and recommendations
Work closely with the creative and sales teams to align marketing strategies with business goals
Handle and manage e-commerce platforms (such as Shopee, Lazada, TikTok Shop, or company website), including product listing, promotion setup, and order coordination
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Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Handle B2B/dealer marketing, including campaigns and resources for spas, salons, aestheticians and dealers, plus helping develop a professional resource platform similar to PevoniaPro.
Improve website marketing and customer experience, including landing pages, product finders, skin quizzes, customer journeys, calls-to-action and conversion-focused improvements.
Manage e-commerce and digital marketing across Shopee, Lazada, TikTok Shop, websites and social media, while monitoring sales, traffic, conversion, AOV and product performance.
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Content Creation
SEO Strategy
Social Media
Email Marketing
Copywriting
Campaign Management
Market Research
Analytics Reporting
Brand Awareness
Communication Skills
Time Management
Creativity
Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
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Review government and commercial tender documents to understand technical requirements and compliance criteria.
Coordinate with HP and internal stakeholders to ensure all proposed solutions and specifications are compliant, accurate, competitive, and aligned with customer and tender requirements.
Assist in product demonstrations, technical presentations, proof-of-concept activities, and solution briefings when required.
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Collaborate with HR Dept. in implementating staff (if assigned) development plans/initiatives to nurture talent and strengthen competencies. Provide day-to-day line-management and timely execution of performance management reviews to ensure effective and efficient delivery of organisational processes/transactions by optimising resources capability. Embody and cultivate the Company’s core values to provide clarity of purpose, improve team cohesion, and sense of commitment in the workplace.
Collaborate with HR Dept. in implementating staff (if assigned) development plans/initiatives to nurture talent and strengthen competencies. Provide day-to-day line-management and timely execution of performance management reviews to ensure effective and efficient delivery of organisational processes/transactions by optimising resources capability. Embody and cultivate the Company's core values to provide clarity of purpose, improve team cohesion, and sense of commitment in the workplace.
Drive contract preparation, commercial reviews, and risk assessments to identify potential contractual and financial exposures prior to project commencement.
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